2020 Digital Marketing Trends

PLANNING DIGITAL MARKETING THE RIGHT WAY

The future of digital marketing means we have to jump ahead to 2020. Although the new year is almost here, what is coming in 2020 is what we should already be planning for.

  1. Customer-Centric Marketing by customising your message targeted through AI and machine learning. The move from demographics to habits, desires, activities, and purchasing preferences are now available at the touch of a button.

  2. Google AdWords with smart display ads which means your ads increasingly show where they’ll get you the most business rather than the traditional PPC using keywords.

  3. New rules of Native Advertising - gone are the days of reality stars or influencers with their 15 minutes of fame are no longer convincing consumers that they’re genuinely excited about their weight loss protein shake or teeth whitener.

  4. Voice search marketing is about consumers ordering a product verbally by size and name through speech automation.

The future of digital marketing is becoming more reliable, authentic and there are many possibilities that are really quite exciting.

Which digital marketing trend are you most excited about?

 
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