2019 Digital Ad Trends
DIGITAL AD SPEND ON THE RISE
On Tuesday morning Programmatic SSP PubMatic released a report on digital ad trends to watch in 2019.
Highlights include how mobile and video will continue to evolve in 2019, reshaping how brands reach customers.
Major points include:
Local TV is expected to experience double digit decline in 2019 with a harsh loss of 14.7%
Digital media will drive advertising growth increasing by 11.3%.
Print will continue it’s harsh decline sinking 17.8%,
Digital ad spend is projected to hit two-thirds of the market by 2022.
Mobile digital ad spend continues to increase by approximately 71% of digital spend in 2019.
In-app time spent is taking 3 hours and 8 minutes of consumer attention per day compared to mobile web’s 33 minutes.
Video will constitute nearly two-thirds of non-social display ad spend. Video’s share of digital display has been rising for the past few years and is expected to continue its ascent through 2020. The big change is a substantial shift from desktop to mobile.
Now that you understand where the trends are heading, have you considered how you will target your digital marketing elements for 2019?
What ad spend will you be concentrating on for your business in the new year?