Have you tried researching?


Before you launch a product or service it’s always a good idea to research what your target audience really wants. Just asking friends or family isn’t enough and may even lead to you failing.

Here’s what you need to know.



Research far and wide and ask potential customers what they think.

For example, if you are selling hand made bags, go to the markets and ask people what they think about your product, what they like most, what they don’t like and how much they would pay for it.


Document it and you will find stories and anecdotes that will help you create content along the way

Where would you suggest to try market research on potential customers today?

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